Guadeloupe for the new yorker

Leaning into The New Yorker's style of storytelling, coupled with dynamic imagery, this article introduces the Guadeloupe islands to a US audience for the very first time, inspiring them to discover "la belle vie" in the French Caribbean for themselves.

- All photos were custom shot for this project. 

Choose Chicago for bon APpétit

By tapping into the zeitgeist of the female empowerment movement, we brought Chicago's incredible and diverse food scene to the forefront via 5 accomplished female chefs, with an average article read time of 11 minutes, proving engagement amongst consumers.

- All photos were custom shot for this project. 

Québec City for CN Traveler

Québec City brings the joie de vivre to the Americas, and we brought this same spirit to our Traveler audience. This article worked to raise awareness with US travelers, and resulted in increased interest and consideration for this destination.

– All photos were custom shot for this project.


Audemars Piguet For Architectural Digest

Conducted an interview with Swiss watch designer Chadi Nouri, to discuss the innovative design of the new Audemars Piguet Openworked watch. This article focused on the groundbreaking design to organically connect with the audience of Architectural Digest and spark interest and awareness.